Telecom Italy Media and Mediaset signed an agreement for the reciprocal sale of rights to broadcast on digital terrestrial football matches of the main teams of the respective portfolios for the next three seasons.
Thanks to the agreement TI Media will broadcast the games of five of its teams (Fiorentina, Palermo, Cagliari, Sampdoria and Catania) at the stadiums of the Mediaset teams and a similar right will be worth in favor of Mediaset for the away matches in Milan , Inter, Roma, Lazio and Torino. TI Media, Mediaset will pay 64 million euro, divided as follows: 12 million for the 2006-07 season, 24 million to 28 million for 2007-08 and 2008-09.
With this agreement, Telecom Italy Media enriches the offer of terrestrial digital "LA7 Cartapiù", former star of important results through the sale of sporting events and entertainment on a pay-per-view.